In 2020, Google was still the leading search engine, with a market share of 91.38%. More than 246 million people search online at least once a month A quarter of the time users take Google's autocomplete suggestions into account During the pandemic, some of the most popular search topics have been home delivery, short-term employees, retail, mortgage rate relief, and the “ability to freeze” various types of food. “With me” searches on YouTube, such as “cook with me” or “study with me,” have also increased. Around 49% of people watch more than 5 online videos a day 75% of searchers don't scroll past the first page of the SERPs Sites found on the first page of Google have an average of 1447 words.
“YouTube” and “Amazon” were the most searched keywords in the Top 100 Google searches in the United States in July 2023. Keyword research trends Redesigns Source: Redesigns Knowing the latest keyword trends will help you stay ahead of the curve as you understand the changes Canada Phone Number and patterns that shape the future of keyword research. Long-tail keywords are gaining popularity in keyword research as they provide more targeted and relevant results for users. Voice search optimization is an important aspect of keyword search trends. With the rise of smart speakers and virtual assistance, voice search is becoming increasingly popular.
Traditional keyword research techniques may need to be adapted to account for voice search queries. As mobile usage increases, keyword optimization for mobile devices has become increasingly important. When optimizing keywords for mobile, you need to focus on relevance and user intent. To align with user intent, you need to use natural language and conversational keywords. Semantic keyword research is another major trend in keyword research. AI-powered keyword tools are revolutionizing the way keyword research is done Final thoughts Keyword research plays a vital role in optimizing online content.