Their persuasive power lies in the fact that they are perceived as disinterested and sincere opinions , precisely because they come from other users and not from the seller himself. Their authenticity is their strength. And this is demonstrated by the numbers: the tendency of consumers to consult these ratings before making a purchase is always growing. Added to this is that the quantity of reviews is also a determining factor: a high number of positive testimonials strengthens credibility , while the lack of reviews could have the opposite effect. But that is not all. Reviews also have the power to influence the perceived value of the product: often having many positive reviews allows you to raise the price of the product.
Therefore, especially on Amazon, where there are many Brazil Phone Number sellers and high competition, reviews are a very powerful weapon and, if well managed, will allow you to stand out from the crowd. Let's now see how the platform's algorithm takes reviews into account. Amazon algorithm and reviews: how to get the most out of requesting feedback On Amazon, positioning a product in the best possible way is crucial: it allows you to appear in search results before your direct competitors. And to do this, you need to know how Amazon's algorithm works and adapt to its regulation to maximize product visibility.
The position in the search results is strongly influenced by various factors, including the quantity of sales, the average time spent on the page, the number of images and obviously the reviews which, when positive, significantly affect the authoritativeness of the seller . Your objective must therefore be to obtain a good number/quality ratio of reviews which is a factor that helps improve the visibility of products on Amazon, making them appear among the first search results. And this causes pages with more reviews to show higher conversion rates. Therefore, one action that should never be overlooked is that of requesting testimonials .