ermission marketing, as can be deduced from the name itself, is a strategy aimed at obtaining "permission" from users to receive corporate communications of a promotional or informative nature. This is a particular marketing methodology that aims to create a quality relationship between the company and the customer or prospect, based on respect for the privacy of the subjects and on their explicit consent to the sending of commercial content by the brand . With permission marketing, therefore, it is the users who, by confirming that they have read the privacy policy and accepting the conditions for data processing, welcome the possibility of obtaining further information from the company.
This means that, even if the person who has given his consent is not yet a customer of the company, he will certainly be a potential consumer . In fact, by providing Hong Kong Telegram Number Data your data, you turn into a lead and demonstrate that you are interested in the services or products that the brand offers. The application of this methodology in marketing strategies is essential for companies today. With the entry into force of the GDPR in Europe (which we talked about in this article ), the collection of personal data from users online has become a particularly sensitive issue from a legal point of view.
The aim that this directive intends to achieve is greater protection of everyone's fundamental rights and freedoms , through the adequate management and correct processing of the information acquired. All companies that, therefore, want to operate in the digital world and take advantage of the potential of the internet to generate precisely targeted, effective and high-performance campaigns must comply with the rules established by the General Data Protection Regulation. In a similar context, permission marketing integrates perfectly as a regulatory solution suitable for guaranteeing the brand the construction of an authentic relationship with the consumer , based on the transparency of its work regarding the acquisition and collection of sensitive data of the subjects.