Therefore, the results of his 1 post per month strategy could also come from his thought leadership and credibility in the market. 3. Since most businesses follow a more formalized content strategy, they often pursue measurable results such as % increase in traffic, conversion rates, signups, referral traffic, etc. This essentially means that blog ROI can be quantified. You can use these metrics to determine your posting frequency and run some experiments.
For example, if some blogs report high conversion Japan WhatsApp Number Data rates, you can quickly publish more blogs on similar topics to meet this growing demand. On the other hand, individual bloggers usually do not have a clearly defined ROI. They can publish new blogs for self-fulfillment or audience engagement. In this case, the speed of publication depends entirely on personal preferences. 3 parameters I consider to set a healthy posting frequency As a content manager, I consider three factors to decide the right posting frequency for any brand.
These factors are part of my content review process when working with a new client. Let me explain each factor in detail. 1. New and old content The ratio of new to old content gives me a clear indication of what I should do first: publish more articles or update existing pieces. I conduct a thorough audit to see what kind of content already exists and how it works. Until now, if the company had a low publishing cadence, my goal would be to publish more articles on relevant topics.