Add folks in your market to follow, and start to converse. If you scored three points, you should take a proactive approach and plan on integrating this tool within your work life. This isn’t suggesting that you tweet 20 times a day, but you should at least take an active approach on monitoring and observing the market you cover –and those that are buying your research and services from. Caveat Despite having a base of 11k followers, I never use Twitter for quantitative research, instead, I rely on Forrester’s survey methodology. –and don’t use– social technologies for my own research. See this list by Carter Lusher, a list of analysts that Tweet. It would be helpful if Carter had another column for the analysts coverage area.
There’s been a lot of trash Venezuela Phone Number talk about the PR industry (again), this time a small group of successful CEOs (and VP bloggers) claim they don’t need public relations efforts. When you look closely, you realize, this is true, as they’ve primarily made it part of their ongoing effort as media experts –they’re using their own tools to reach out to folks. On the other hand, most companies don’t have CEOs that can afford to constantly be part of ‘the conversation’ or have time to be interacting with influencers all the time. I’m a faithful listener of For Immediate Release Podcast Series with Shel Holtz and Neville Hobson, and they’ve been discussing this on the last few episodes.
Having observed this for a few years, it’s become very clear to me that the PR industry suffers the cobblers’ children syndrome. PR, an industry designed to help companies and industries have an improved reputation is inflicted with a bad reputation of their own. Why doesn’t the PR industry self promote their own value? Physcian, heal thyself! (I added this paragraph after I posted) As an industry analyst, here’s where I’ve noticed a difference between companies with PR and those who don’t: Ability to hire PR services is sometimes an indicator of maturity I’m mainly looking for briefings from companies that are ready for prime time.