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Academy Free Materials Binance App Users Data Exposure to Dark Marketing Mistakes in Digital Showrooms That Can Hurt Car Sales Arthur George Arthur George Year Month Day Comments Start Marketing Mistakes in Digital Showrooms that Can Hurt Car Sales The Growth of Online Consumption Redefined Automotive retailing is no exception to the way business is conducted in everything from food to real estate. Traffic to dealer websites has increased as Brazilian consumers increasingly turn online during the recent crisis.
Given this situation it is necessary to remain vigilant and avoid errors in digital showrooms that can affect the user experience and thus the still few sales that occur during this period. The auto retail industry has been changed forever, according to a statement from the CEO of the largest dealer group in the United States. The group's car sales plummeted at the end of the month, forcing it to lay off workers. Various data show how Brazilians’ behavior has changed during quarantine. of Brazilians by the research firm shows that 10% of respondents started shopping online which they had not done before the pandemic.