We had talked in this article about the news that had affected the Facebook ecosystem in the last period, with a reference also to WhatsApp. The application, which has around 2 billion users, has announced that within a few weeks it will be possible to make purchases without having to abandon it and that an in-app customer support service will soon be available. Let's delve deeper into the two new features taking inspiration from a Wired article . WhatsApp and the e-commerce system If you have integrated WhatsApp Business into your marketing strategies, this new feature will allow you to broaden the range of tools offered to your customers.
After configuring the Catalog with the Australia Phone Number most attractive services - a special offer for a stay, a romantic dinner in your hotel's restaurant, a visit to the cellar to discover the prized wine collection - the customer will be able to finalize the purchase while remaining within the application. The "Shop" functionality will be made possible thanks to a button that will be progressively made available to everyone; the icon will be similar to that of Facebook Shops. The only two conditions necessary to start your business selling via WhatsApp are signing up to WhatsApp Business - according to Facebook data, there are over 175 million people who exchange messages with this type of account every day - and the implementation of the Catalogue.
From the headquarters in Menlo Park, the reasons that led to innovate the application come loud and clear: “The pandemic we are experiencing has clearly demonstrated that companies need alternative methods to interact with customers and close sales in a fast and efficient. We aim to enable businesses to more easily integrate these functions with their sales and customer service solutions , in order to help small businesses, which are the most affected at this particular time.” The complementary sales assistance service The other big news - for which however a longer wait will be necessary - is the customer support service , which can be implemented by WhatsApp Business users who use the ecommerce function. If a user therefore needs to answer some questions before proceeding with a purchase, he will be able to contact you without leaving the application.