Today's consumers are increasingly willing to use new technologies to buy, and one of the latest technologies designed to generate sales are the so-called "chatbots." These allow consumers to access personalized purchasing and customer service options in a truly convenient way. A recent report from Publicis Groupe's highlights that more than a third of Americans are willing to make purchases using a chatbot and that consumers are more willing to interact with chatbots if they benefit from the exchange. More than half have or would be willing to communicate with chatbots to receive offers and coupons or recommendations, and acceptance is particularly strong among Millennials.
Bots represent a tremendous opportunity for brands to connect with their customers on a personal level, while helping retailers identify BVB Directory customer intent behind inquiries and can learn a customer's preferences based on multiple interactions. , which they can use to provide more relevant and personalized recommendations in the future. “Chatbots” transform the shopping experience Chatbots are software applications that can use natural language to mimic a live shopping interaction and provide personalized responses to consumer requests effectively and automatically. The idea is that they help or guide a customer to the right product or service. Many use chat apps like WhatsApp or Messenger to ask questions and make recommendations, and then are able to complete a payment transaction.
But the technology is flexible enough to adapt to the retailer's goals. For example, Burberry launched a chatbot at London Fashion Week, offering a select group of influencers and brand ambassadors the opportunity to see its designs and shop the new collection, before anyone else. The option to “buy what you see” the moment it hits the runway is a relatively new trend in fashion retail and offers a unique benefit for retailers. Sephora uses a Virtual Artist Chatbot that allows mobile users to “take a selfie” and then practically try on over ipstick colors. Shades can be filtered to best match the customer's skin tone and complementary items can be recommended. A flexible and centralized platform is crucial for success The retail landscape is constantly evolving, so retailers need a technology strategy that gives them the flexibility to adopt new in-store technologies, such as mobile POS and virtual channels like chatbots.