Because no business can survive by not selling at all. But you must understand that Not everyone knows Or see your business is ready to become a customer. will always be ready to be sold And usually, even though people like to buy But people usually don't like being sold that much. If you only have content selling, selling, selling, and selling, eventually people will get bored with your selling, selling, selling, and selling, and it will prevent you from selling as well as you hoped. Adjust understanding What you should know and understand is the Buyer's Journey. The Buyer's Journey is divided into three main stages: Awareness, Consideration, and Decision. In the Decision stage, your customers are ready to buy your product. All you have to do is sell.
along with answering questions or USA Email List various questions that customers have about your products In the Consideration stage, your customer is considering their options. At this stage, what you should do is provide information about your product. Including making customers believe that your products are good. In the Awareness stage, it is about making customers know you. Get to know your products. Good awareness shouldn't just be about telling customers what products you sell. But it should be said that you are an expert. Or a leader in anything? Creating the best awareness doesn't start with telling customers what you sell.
Or teach clients what they are interested in knowing through your expertise. A case study of a business that makes content that focuses on teaching rather than selling. Business Case Study Content Marketing Popular websites online like Moz or Buffer create content to teach. To actively deliver value to their followers through their blogs. The fact that they write blogs gives knowledge. without focusing on sales in their content Make people see them as experts in that field (Moz sells software to manage SEO, so he writes about SEO, and Buffer sells software to help manage Social Media, so he writes about Social Media). And whenever customers want to buy software related to SEO or Social Media, customers will think of Moz and Buffer first.