There’s a challenge for the marketing industry. You mentioned something about Internet of Things which I really liked: “it is not about the Internet of things, it’s about the Internet of everything”. People actually get it wrong, so could you expatiate on that please?
The Internet of everything, is everything USA Email List that we now try to buy and connect. What is the actual transparent interface that’s going to connect all those things together to make it feel like it’s something that makes sense? So it’s less about the internet of things, it’s the internet of everything that needs to be connected somehow to make it feel like it’s a part of an ecosystem. I have business cards that have an R.F I.D chip in it; so that’s a paper products has an R.F I.D chip in it and it’s just my calling card. So everything that I see that we now have access to, somehow is trying to make us connect to something – whether it’s an active or a passive connection.
So the imagination is the limit really, I’m sure there are some amazing things.
Yeah, absolutely. Imagination is important absolutely, experimentation, to make sure that you know if you have to. There is the quote I have by Katherine Hepburn which is “if you play by the rules all the time, you miss all of the fun” . That’s the reality: one of the things have become super contagious. If that’s something that’s important to you then I think you have access to that. It’s pretty exciting man..
Digital transformation of chartered accountants the Boiling Frog syndrome
Digital transformation for accountants or any other service industry reminds me of the so-called ‘boiling frog syndrome’. Recently, I delivered several presentations to the chartered accountants’ community in and around town.
Digital transformation and the Boiling Frog syndrome
This phenomenon mirrors the issues linked to change management in a large number of businesses concerned with digital transformation. Surprisingly, I found chartered accountants to be the epitome of the ongoing changes in the service business, an area much impacted by automation and new generation IT systems and cloud.