Dissatisfaction with Dior's behavior, believing that the brand lacked respect for Chinese culture. This incident not only brought the traditional dress of horse face skirt into the public eye, but also became the focus of attention in the fashion industry. Subsequently, in Paris, France, about 50 Chinese and international students dressed in Hanfu held a protest in front of the Dior flagship store, strongly calling on Dior to stop "cultural appropriation" and apologize. This incident not only brought the horse-faced skirt, a traditional Chinese costume, into the public eye, but also became an opportunity for the new Chinese style to reach a wider audience
. Since then, the new Chinese style has begun to be recognized Australia Phone Number List by the fashion industry and consumers, and designers and brands have begun to explore how to combine traditional Chinese cultural elements with modern aesthetics. Around the Spring Festival in 2024, e-commerce manufacturers in Caoxian County began mass production of horse-faced skirts. This action was based on keen insights into market demand. Caoxian horse-faced skirts quickly occupied the market due to their obvious price advantages and high-quality products. share,
its sales quickly exceeded 300 million yuan. This achievement not only demonstrates the market potential of the new Chinese style, but also proves Caoxian County’s leading position in the Hanfu industry, especially the production of horse-faced skirts. Since then, New Chinese Style began to be discussed on a large scale and gradually became a cultural phenomenon and market trend. In this process, some brands that have been committed to Chinese style for many years have become representatives of the new Chinese style by virtue of their deep understanding and clever application of the new Chinese style concept, and they have also begun to attract the attention of the market.