Through interactions such as likes , the number of shares or the pattern of followed accounts, to the preferences of the videos, whether they include hashtags , come equipped with subtitles or whether they integrate music, to the settings of the device itself on which the application is being used, such as language preferences or country settings, and even the type and brand of the device. All of these factors are processed by the recommendation system and weighted in terms of relevance to the user and, most importantly, they are accessible data without the need to register a user, which we will talk about later.
On the other hand, there is also the “ initial feed ”, that is, the content board that a consumer encounters for the first time. The navigation is designed in detail so that we reveal our interests quickly, offering data without Bosnia and Herzegovina Phone Number List realizing it even as we learn to use the application itself and its different functions. Each new interaction helps the system to know our interests and suggest content to us. This is how we travel the yellow brick road, never leaving the route that the magician has placed before us. Finally, there is one last element to take into account, since it gives us the key to where the future of social networks and their algorithms is headed: the absence of registration.
It is possible that user accounts may disappear or that, at least, not having to register is a perfectly viable option. Now it seems impossible, since user accounts provide valuable data to digital platforms. However, TikTok ventures that login is not necessary for the algorithm, which will be able to channel the content that the user wants without having to register. This brings us back to the “anonymity” segment with which the Internet was born, bringing with it its pros and cons. A little reminder It is crucial to study well the market in which we operate and who our target audiences are, since TikTok is not for everyone. However, we do not know if it is an ideal channel for our company and we are losing a great opportunity for visibility. TikTok can become a fundamental element for brands to stand out and reach their audiences. However, be careful! With this algorithm anyone can go viral, for better or worse.