The reason for the move was a number of factors: the obsolescence of the old site, design, unstable operation and optimization (only category and brand pages are open for indexing, loss of traffic due to new PS filters, link spam, not always high-quality content, etc. ). After the start of the work, we began to prepare for moving to a new platform. A pleasant moment was that the Khorosop platform allows you to save the old urls during the transfer of the site.
This functionality helped save time on the task Clipping Path Service of writing 301 redirects from old urls to new ones. Closure from indexing of junk pages One of the main tasks that our specialists faced was to remove a huge number of garbage pages from the search results left over from the old site. The pages appeared as a result of intersections of filter pages, as well as catalog grouping pages, that were not closed from indexing. Since the site is very large, there were tens of thousands of such garbage pages.
There were no problems with a large number of junk pages on the new site. The Khorosop platform does not generate junk pages that must be closed from indexing. By default, all pages of groups, filters, registration and password recovery pages are closed from indexing using the robots meta tag. Optimization of filters Another global task was to extend the structure of the current catalog by optimizing the filter pages . Without performing this task, we would not be able to collect traffic for requests like: mechanical air grills; tourist cauldron; buy an immersion blender; the price of an aluminum ladle; and other Since a separate page is needed for each cluster of such requests, our task was to assemble a semantic core for all product groups and create a separate landing page for each cluster of requests.