Mobile App Retargeting Best Practices Patrick Holmes Patrick Holmes Senior Digital Marketing Manager @ AdRoll Topics Covered: Retargeting The use of mobile devices and apps increases year-over-year, making mobile marketing strategies a higher priority for digital marketers than ever before.
As of 2018, global mobile app revenue amounted to South Georgia and South Sandwich Islands Email List over $365 billion. In 2023, mobile apps will generate more than $935 billion in revenues through paid downloads and in-app advertising. To tap into the potential of this market, companies need to add mobile-specific advertising strategies to their annual marketing plans.
Here we share some of our best mobile app retargeting best practices to help you get accurate results faster. Focus On Retaining and Engaging Existing Users 100 apps on their smartphone. However, a study found that 21% of mobile users abandon an app after just one use, and 80% of users across all verticals abandon an app they downloaded by month three.