The basic principle (...) is that it is not important to describe or predict something in relation to large numbers, but rather to want to investigate a single aspect, case, issue in very depth, trying to obtain as much information as possible on the matter.
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Therefore, with qualitative research we focus our attention on deepening opinions and intentions. While quantitative research mainly uses multiple choice questionnaires sweden phone number as tools, qualitative research finds reference in interviews , focus groups, remote and participant observation of an ethnographic nature. Here are some quick concepts to always remember.
It is a method of analysis that favors the quality of information instead of large numbers. It can delve deeper into a specific aspect to shed light on a single detail that will help you direct the analysis.
WHAT IS THE ROLE OF THE RESEARCHER?
The researcher must choose the ideal tool to collect information, put the data together and use it to best contextualize the information. In order to obtain noteworthy results.
WHAT ARE THE USEFUL TOOLS?
The qualitative investigation is based on the use of techniques capable of not limiting the opinion of the people involved in predefined choices. Just as you would do with quantitative research.