It's believed that re-activating the inactive subscribers forms part of maintaining a good, healthy list. This is the segment of subscribers that once showed interest in your content but for some reason or another got disengaged from them. With some focused strategies, you can get them interested again in opening and reading your e-mails.
Understanding Inactive Subscribers
Inactive subscribers are those who have not opened or clicked on your emails within a certain period. This could be any time between three to six months. Understanding why your subscribers go inactive will help you craft useful re-engagement strategies. Some of the common reasons include the following:
Too frequent emails
Irrelevant content
Changes in subscriber interests
How to Re-Engage
- Send a Re-Engagement Campaign
Create a special re-engagement email for India Email List actually reaching out to your subscribers who have been turning inactive. This email must include :
Acknowledge their absence: Let them know you have missed them.
Add value: Give them some special content, a discount, or something useful to help their business life.
Insert a call to action: ask them to update their preferences or resubscribe.
Personalize Your Approach
Personalization will go a long way in adding weight to your re-engagement efforts. Ensure that you are using the subscriber's name, and personalize information based on past engagement. If, for example, they had clicked on a particular product type, showcase similar products in your re-engagement email.
Incentivize
Re-engage your cold subscribers by sending special offers or incentives. These could be in the form of discounts, freebies, or access to new products and services which will only be available to them. Showcasing some of these benefits can encourage them to engage with your emails once more.