Before focusing on improving their efforts, brands should consider a few key aspects to develop a good social media marketing strategy . Not necessarily in this order, but equally important, Megan Leap has compiled in Marketing Profs the three social media marketing myths that every brand should forget:
- Everyone Needs Social Media Marketing
Social media marketing is the “golden child” of modern website development service marketing. It’s sexy, fun, and everyone from big companies to the smallest ones thinks they should add it to their marketing strategy. But that’s not really the case. Before you invest more resources into social media marketing , ask yourself four key questions:
– Does my target audience use social media and can I reach them there?
– Do I have the capacity and priorities for a higher return on investment that can potentially lead to better, more efficient results?
– Will it help me achieve my goals?
– Do I have enough time to invest and do work that is actually worthwhile?
If you answered “no” or “not sure” to these questions, then reconsider your investment in a social media strategy.
- Social Media Marketing is Easy Effective
social media marketing is not easy. Just because your little sister has a Twitter profile doesn't mean you can run a real business with measurable results on social media. For that, you need: – A good strategy – A well-trained team – Appropriate measurement tools – Time and resources – Staying on top of industry trends
- Juniors can do it!
You wouldn't hire a marketing graduate or a junior to run your customer relations, would you? You'd hire someone with experience in customer service, strategy and communications. So don't leave the voice of your company in the hands of less experienced employees. They can help out, of course, but allow a couple of years before they start communicating publicly about your brand.