There's no denying it. Your brand needs to create and publish videos. Video is the preferred content format for consumers, and say they would like to see more videos from brands. Video platforms like YouTube, TikTok, and Instagram offer creators and businesses the ability to achieve massive reach with both organic and paid content. Plus, the search features built into these platforms are powerful tools for product discovery.
At first, video marketing may seem complicated and a bit difficult to get into, but getting started, publishing videos, and generating engagement with your content is website development service easier than you think. By just keeping the basics in mind, you can generate more traffic and sales for your business relatively quickly.
This guide will help you create a YouTube channel and understand YouTube marketing, including the most effective formats and promotion strategies. Using examples from successful brand channels, we'll share best practices to help you harness the power of video in your brand strategy.
Make your ads come to life on Facebook, TikTok, YouTube, and more. Create compelling video ads for social media with our creative brief template.Woman records a video of herself using a phone and ring light.YouTube marketing is the practice of using YouTube videos to promote a brand or product. This involves creating or promoting videos on a brand-specific YouTube channel.
YouTube marketing can include using search engine optimization (SEO) to rank brand videos for relevant search terms, working with influencers to increase brand reach, and placing ads on YouTube to deliver promotional content to potential customers.Brand channels on YouTube publish different types of content and formats, from simple tutorials to animated explainer videos, to meet business objectives, which can range from building a community to increasing sales.
YouTube is the second most visited website in the world, with users from more than countries and different languages. In Spain of YouTube users use it daily and more than one billion hours of YouTube content are watched every day worldwide. It is expected that by 2028, the number of YouTube users will exceed billion.
YouTube isn't just for big brands. According to YouTube of viewers say the platform allows them to learn about new brands. While TikTok's reputation as a product discovery tool and Gen Z's preferred search engine is growing, YouTube holds its own, with over of people around the world saying they've found new brands or products through the platform.
In order to take advantage of the effectiveness of YouTube marketing, there are a few steps you should take to get started and some best practices we recommend you apply as you create content, build your audience, and develop your YouTube marketing strategy.