Have you heard the news? Many French influencers are abandoning Dubai . Is the sunny, tax-free haven over? For many, yes. The situation has changed due to new regulations and a drastic drop in revenue from product placements . These changes in legislation are pushing influencers to look to other destinations or return to France for more stable and less expensive opportunities. Find out why influencers are leaving Dubai and how the influencer market is evolving in the face of these challenges. The golden age of influencers in Dubai… Dubai has long been a destination of choice for French influencers, attracted by its tax advantages and luxurious living environment.
Nabilla, Jazz, Jessica Thivenin and many others have found in bulk email campaigns this city an environment conducive to the growth of their influence and their income. The reasons for the craze for Dubai One of Dubai’s main attractions for influencers is the absence of income and corporate taxes . This tax exemption allows these social media stars to keep a significant portion of their earnings from product placements and commercial collaborations. In addition to these tax advantages, Dubai offers an exceptional living environment with its modern infrastructure, luxury hotels and varied landscapes. The city is a perfect setting for creating engaging content, thus attracting a large audience and numerous partnership opportunities.
Moreover, the city offers a safe and cosmopolitan environment , with a diverse population from over 200 nationalities! And that's not all. For influencers with children, Dubai is also a destination of choice. With its high-quality, often bilingual schools, it trains according to international standards. Success stories in Dubai Nabilla — of course — is one of the emblematic figures of this migration to Dubai. Charging up to 6,000 euros for a sponsored post, she generates (or rather generated, as you will see!) considerable monthly income. Jessica Thivenin and other reality TV influencers have also launched successful businesses in Dubai, capitalizing on their visibility and the glamour of their daily lives shared on social media.
View of Dubai …And the end of an economic model! Since 2023, French influencers in Dubai have been facing a collapse of their business model . Recent French regulations on product placements and changing consumer preferences have drastically reduced their income. This upheaval calls into question the viability of their lifestyle and pushes them to consider new strategies. Impact of the new legislation The new French law aimed at regulating influencer practices has had a considerable impact. It was put in place to regulate product placements, a major source of income for influencers.