Do you want to expand your communication to the digital scale, but do not have or know effective digital tools for your marketing strategy ?
Here are the 7 tools and tips that will allow you to develop on a digital scale in order to increase your notoriety and differentiate yourself from your competitors who have not yet taken the plunge.
1-The social commercial
It is defined by the principle of selling a product via social networks . Indeed, from YouTube to Pinterest , via Instagram or Snapchat , brands are increasingly using social platforms to promote and sell their products.
With the advent of personalization and instantaneity, there has been an increase in sales that can be made through social networks. 85% of Internet users have made purchases online , according to Facebook. In response to this, Facebook launched Facebook Shops to facilitate online commerce (on its platforms) and announced a whole series of features to sell more easily within its platforms. Also existing on Instagram , merchants can now offer the products of their choice and thus highlight them while dressing up their sales spaces.
Social sales are the new salespeople that Internet users will have the opportunity to meet during their purchasing journey . In addition, social selling appears to be a real solution and a turning point for e-commerce , which is evolving just like digital.
2-WP data Tables
Wp Data Tables is undoubtedly one of the best table plugins forwordpress. Why? You have the possibility to create your tables from scratch thanks to thisWordPress plugin.
Wp Data Tables will be a real asset to your business .It allows you to import tables from Excel, CSV files. Data table on thefront-endlooks like what you see in the back-endReport Buildertool that allows you togenerate Excel or Word documents inside WordPress.
Digital tools - Rollingbox
Being Freemium, some of it will be available to you for free while other features will be available, but for a cost of around 50 Euros/year. Charts and highlights are supported in the paid version, allowing your readers to have a more visual experience . The premium version offers responsive tables that adapt perfectly to mobile devices . It is up to you to determine if the lite version of this plugin would be enough for your use.
3-Google Web story
Add stories to your WordPress articles using your web browser? It is indeed possible with this new tool: Google Web story !
But what is a story? The term has now entered into common usage and language. A Story is a publication of a photo or video that is generally less than social media marketing service 30 seconds long. Your Story can be a series of photos or videos that you can complete with stickers, filters or masks. As videos have become a real asset for effective digital communication , turn to this feature which will add real added value to your content on your website; and therefore improve your positioning in search results .
In addition, having an animated visual on your site will keep the Internet user on your site longer, but also interest them more and, subsequently, convert them into a customer .
4-Web vital leaderboard
web vitals - RollingboxOn Google, sites are ranked according to an algorithm that takes into account different criteria (quality of content, netlinking, security, etc.)
Web vitals is a free tool developed by a Spanish developer . In order to stand out from the competition , it is necessary to have a high-performance site and to be able to follow its evolution. With the help of this tool, companies can evaluate their loading speed score (the “Core web vitals”) and compare it with their competitors.
The tool works very simply. Once on the site, you just have to add a URL (yours), then that of your competitors. Then, just click on "View Results" to get the results of each site and a ranking according to different criteria:
FCP: First Contentful Paint, measures the time between when a user lands on a page and when a first element appears on the screen.
LCP: Largest Contentful Paint, corresponds to the loading performance of a Google web page. A good result should be less than 2.5 seconds.
FID: First Input Delay, represents the responsiveness of loading a web page. A good FID score should be less than 100ms.
CLS: Cumulative Layout Shift, emphasizes the stability of the page. The latter must be close to 0.