For years, video marketing experts have predicted that video would become the content format of choice in the digital realm and the future of social media marketing. To say they were right about the power of social video marketing is an understatement.
People are consuming record amounts of digital video. A Nielsen study commissioned by Google found that in March 2020, YouTube reached more adults aged 18-49 in the wordpress web design agency United States than all linear TV networks combined, and that’s more than enough reason to invest in social video marketing now.
Search engines and social media algorithms favor video content because that’s what users want. Here’s a surprising social media video statistic that really drives the point home: A YouTube survey found that 50% of millennials and Gen Z said they couldn’t live without videos in their daily lives.
Additionally, Cisco has indicated that by 2022, global video traffic on the Internet will account for 80% of all Internet traffic. And as the next generation of Internet users increasingly prefers video, social video production is here to stay.
This blog explains why social media videos are effective, the value of social media videos for business, and how to drive social media video marketing results.
The Power of Video Content on Social Media
Video marketing is a must-have engagement strategy that can skyrocket social media marketing results. There’s plenty of science behind why video is such an effective tool for online persuasion, but there’s no doubt about it: social media users love video.
Google and YouTube video searches during the 2020 pandemic provide insight into why users want and need video content on social media today.
The two main drivers of increased video usage on streaming services are learning new skills (33%) and consuming new and unique content (31%).
As the world continues to evolve, it’s essential to align your social video production with what your audience wants to see. When done right, customer-centric social media marketing services deliver cost-effective results.
Benefits of Social Media Videos for Business:
Capture attention
In 2021, people watch an average of 2.5 hours of online video every day and 18 hours per week (Wyzowl). Your potential customers are already immersed in Facebook video marketing, YouTube video marketing, Instagram video marketing, and other social platforms. Your job is to make sure your social media video marketing stands out.
High engagement
A viral social media video has elements that make it highly shareable and is usually entertaining. Video is shared 1,200% more than links and text combined (simply measured). Just one viral social media video can skyrocket your engagements and brand recognition.
Boost conversions
The goal of video marketing and social media marketing services is always to generate sales. And social media marketing video content delivers results. Eighty-four percent of people have been convinced to buy a product or service after watching a brand’s video (Wyzowl).
How to Include Videos in Your Social Media Marketing Strategy
Let’s say you decide to incorporate the same videos into your YouTube video marketing, Facebook video marketing, and Instagram video marketing strategies. You can’t expect video to get the same results across different platforms. For example, “about us” videos and company presentations might work better for your website and a professional networking platform like LinkedIn.
Effective social media videos for business are often lightweight and focus on visually appealing elements. Choose from the many types of social media marketing video content and focus on what works for your specific audience.
Types of social media videos that work well online:
- Explanatory video
An explainer video is a social media marketing tool that highlights your value proposition, often using animation. It helps make your product demos more memorable and presents the benefits of your service in an understandable way.