Learning the techniques of how to describe a product in your e-commerce is a differential that your company needs to increase its sales.
One of the reasons for this widespread need is the high level of competition you face in retail. In the digital market alone, according off page seo service to data from the Brazilian Association of Electronic Commerce (ABComm) , there are almost online stores in the country. In this scenario, sales happen thanks to a combination of details ranging from a good marketing campaign to bring more visitors to your e-commerce to the speed of checkout and the quality of after-sales service.
And, yes, these details can be found everywhere, including when creating a good product description.
Therefore, learning how to describe products for an online store is extremely important.
After all, this is where you will have the main space to:
convince buyers of the quality and usefulness of the item.
resolve any main doubts he may have about the merchandise;
highlight its benefits and what pains it solves;
apply SEO practices for e-commerce and attract more customers.
With all these applications in mind, we brought this content with the aim of helping your online store sell more .
And to make it easier for you to read, we have divided this content as follows:
How to write a product description? List of the main tips!
Using SEO in product descriptions for online stores
What can't be missing from the product description?
Follow us and learn the best techniques you need to know about how to write a product description.
How to write a product description? List of the main tips!
To describe a product it is essential:
Understand who the target audience is
Present the benefits of the merchandise
Use images and videos to better describe attributes
Invest in copywriting and mental triggers
Organize technical information
Clarify common doubts
Do not lie or exaggerate information
Read on to understand what to write and why each of these topics is important.
- Understand the product's target audience
The first thing you need to think about before creating your product description is the target audience for that product, that is, the people who will buy the item.
This means you must know the buyer of your product, their needs and wants.
To do this, think about what the consumer would like to know about the item, what doubts they have about similar items, why would they spend money on the product?
What advantages are most relevant to convince them that your product will help them in their daily lives?
These questions are more easily answered if you know your buyer persona.
To do this, you need to create a customer profile that takes into account demographic elements such as age and gender, as well as aspects related to behavior, lifestyle and interests.