Jeff Bezos, founder of Amazon, realized that the relationship with customers is cyclical, based on whether customers - who bought once - continue buying from you always.
This is how Flywhell was born, a new tool of the Inbound methodology that, when applied to universities, must keep students as its central axis in order to apply different mechanisms and attract them to academic offerings.
- How does the Flywheel apply to education?
This tool is universal and can be applied to any sector. The important thing is to be clear that the focus will always be on the clients (in this case the students), in order to connect with their needs and attract them in a more organic way.
“Attracting is not just about promotion and country b2b b2c email list recruitment… it is also about thinking a little about the products, new offers or complementary offers to align ourselves with what the student wants.” Adriana Albán.
The event closed with a brief introduction to HubSpot CRM, a powerful tool to help educational institutions apply the Inbound methodology, and a networking space - among participants and speakers - to exchange innovative ideas that will change the course of education in Ecuador.
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Topics: Inbound Marketing , University , HUG Quito , Educational Marketing , Flywheel
Antonio Gonzalez
Written by Antonio González
Content Marketing at Hiperestrategia. "A human brand is a perfect brand."
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