Based on the campaign name alone, you can see that it targets Facebook users worldwide who have logged in within the last 30 days.
Anyone can understand this UTM code, even if they have no idea what's going on behind the scenes.
Take a look at this:
Not only does this code use the ecuador phone number library same name for multiple parameters (term, medium, and campaign), but the name itself is meaningless. Without context, it’s impossible to understand what this code actually tracks. Sure, you could create a naming convention that associates a campaign with a numeric code. But by not creating an easy-to-understand name, you’re making analysis much more difficult.
- Use Link Shorteners for User-Friendly URLs
The complexity of a UTM code is directly related to its length. As you start running more complex campaigns, your URLs will become longer. This is not a good thing from a UX perspective.
Solution: link shorteners. You can convert long links into more shareable URLs using a tool like Bit.ly or Rebrandly. The shortened link will still retain the availability of UTM parameters.
How to Use UTM Parameters to Track Social Media Success
Social media platforms include built-in analytics. These help you track basic metrics like likes, shares, and clicks on your website. However, they don’t give you the full picture of how traffic flows from social channels to your website or how a visitor becomes a customer.