Before we jump in, let’s look at some of the elements and features an eCommerce website builder provides that are essential for any eCommerce site. Understanding why these basic business features are important can help you be in a better position to create an online presence and set up your store successfully!
High quality and easy to use.
Let's start by saying that if you choose one of the most popular rcs database website builders, you'll have access to enough tools to create a successful web store. But high quality and ease of use don't always go hand in hand, so builder reviews can be helpful for business owners when they're starting out.
Sell products online, process payments (from sources like Apple Pay, Google Pay, and credit and debit cards), and offer social media integrations .
Social media integration and multi-channel selling means that products can be easily linked and featured on platforms like Instagram and Facebook. This cross-posting allows for better brand (and product) exposure across different mediums from one central location. This means you can skip a rigorous setup process in each location where products need to be uploaded again.
Outside of small or outdated eCommerce platforms, these essential features shouldn't be hard to find in a quality eCommerce website builder.
The key is to identify the platform that makes these features easy for you as a business manager while still keeping them simple for website visitors, and to balance both with the investment in the site builder.
You may not find advanced ecommerce features like built-in inventory management, a payment processor (not to be confused with payment gateways ) with automated sales taxes, and abandoned cart recovery from a free online store builder. Still, when building your online store , they are integral ecommerce tools (and may be worth paying for, depending on your needs).
Look for a high-quality platform to present your online business in the best light, but don't sacrifice ease of use. Whether you plan to use a design agency to build your website and start selling online or try to do it yourself, understanding the platform, what it offers, and being able to use it are top priorities.