Google Trends is every dropshipping supplier’s best friend. A free tool from Google, Google Trends lets you see what people have been searching for recently on the internet. Search by country, year range, and category to filter your search. It’s a powerful way to see if a product you have in mind for dropshipping has interest among online consumers.
We entered the term "bracelet" into Google Trends in this example. The graph shows us the seasonal trend in the popularity of this search term over 12 months worldwide.
Google Trends Bracelets
Christmas is the peak season for buying bracelets, with some chinese overseas british database increase in interest during the summer. To improve this dropshipping search, adding a comparison keyword like “leather bracelet” or “silver bracelet” will give us more information about buying habits in the bracelet niche.
Google Keywords
Google's Keyword Planner tool is a must-have for dropshipping. It gives you keyword ideas while showing you the keyword search volume, how competitive these keywords are, and how much it costs to use that keyword in a paid Google ad.
Google keyword umbrella
You can see how Google Keywords displays search terms and offers valuable data. It suggests similar and more descriptive keywords that you might find interesting. In this case, Google Keywords has recommended “garden umbrella”, “cantilever umbrella” and “garden parasol” as alternatives to the original search term “parasol”.
Amazon Best Sellers
Updated hourly, This is useful for getting an idea of what customers are buying and how it compares to Google Trends and Keywords Planner research. A Statista report shares that there are 200 million Amazon Prime members worldwide.
Amazon Best Sellers
Choose a department on Amazon from the menu on the left to see popular products for that category. In the baby department example, Amazon consumers buy diapers (nappies) and baby wipes in bulk.
From this, we can learn the weak points and needs that newborn parents have:
New parents don't have much time, especially if one of the parents is still working and if they also have other small children. It is preferred to buy in bulk to save the number of trips to the supermarket.