On Wednesday, March 14, the first HubSpot Users Group Quito of 2018 was held. This event brings together a broad community of marketing and commercial innovation lovers from different industries.
The event: “ How to create a sexy brand and sell at the same time ” was held thanks to the collaboration between Hiperestrategia and EDES Business School , and featured the presence of 2 expert speakers who addressed topics of great impact for companies:
- HubSpot CRM 101
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Katherine Peña , Inbound Marketing Leader at Hiperestrategia and HubSpot implementation specialist, was in charge of opening the event .
Katherine provided a complete introduction to HubSpot CRM (a leading marketing automation company) during her conference and answered the most frequently asked questions related to this software:
Why should all companies centralize their information in a single workspace?
How to create a free CRM account on HubSpot?
How to use this powerful tool properly and adapt it to the needs of my business?
How to choose the right plan for my business size?
Centralize, measure, improve and grow these are the main characteristics of CRM.
HubSpot CRM 101 by Katherine Peña:
- Content that engages and disconnects
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During the second part of the event we had the presentation of Chris Bernay , Partner at Duo - Strategic Design and Development, Former Regional Creative Director at Leo Burnett, promoter of conscious consumption and responsible advertising.
During his keynote speech, Chris impressed the audience by touching on topics such as:
The vulnerability of digital audiences and misleading content.
The impact of social networks on interpersonal relationships.
(Dis)credibility in brands.
The promise of blockchain and digital advertising, a potential radical paradigm shift.
Responsible marketing is about being honest with consumers about what your brand and product are really about.
Chris encouraged attendees to change the rules of the country wise email marketing database game regarding advertising media , to highlight the real benefits of their products and to be totally honest with their consumers.
A day to share disruptive knowledge, network and discover the keys to standing out from the competition, was what was experienced at the first HUG Quito of the year.
If you were at the event, find your photo, share it and tag it on Facebook.
If you were unable to attend our first HUG Quito, rest assured we will have 3 more events to share with you throughout the year. ( Sign up for our upcoming events here )
Do you want to take a step further in the growth of your company?