If you want to build a sales team without the expense of hiring in-house staff, an affiliate program is the way to go. Why? People promote your product or service, and you only pay them when they send you a lead or make a sale. You set the terms of the program.
You can create your own affiliate program with a Shopify app, or you can use a third-party platform like Shareasale or Impact to manage the program for you.
- Share your product or service with a giveaway
Want to get people talking about your offer? Generate mom database excitement and get it into the hands of your potential customers with a freebie.
You can use a platform like Rafflecopter, Giveaway Ninja, or Social Boost Giveaways to manage your giveaways. Whether you have one winner or several, promoting your contest will help raise brand awareness.
When creating your contest, be sure to follow all relevant laws and regulations. Facebook, for example, has specific rules about running contests and giveaways on the platform.
- Reach buyers with SMS marketing
Take your Shopify marketing to the next level by going beyond email and reaching out to your customers via text messages. Send them special promotions, share sales news, and more. You can use a service like ProTexting to help you manage your list.
Selling on your own site is great because it helps you keep the majority of the profits. However, using other omnichannels like Amazon, Walmart, and eBay gives you the opportunity to leverage those platforms to reach a wider audience.
- Gain a competitive advantage with your pricing strategy
Monitoring your competition for price changes is always a way to ensure you stay on top. However, that doesn't mean getting into a war to always have the lowest price. It's about constantly observing and making adjustments based on the market.