Search engine results pages (also known as “ SERPs ” or “ SERPs ”) are Google’s response to a user’s search query. SERPs typically include both organic search results and paid Google ad results, featured snippets, knowledge graphs, and video results. In other words, when you type something into Google the response you get is called a SERP .
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Meaning of SERPs
As we mentioned at the beginning, SERPs are Google's search results pages. SERP is the acronym for Search Engine Result Pages , but since this is much longer, the term SERPs is often used, which is much simpler.
To make it even clearer, when we say that our whatsapp number philippines website is ranked second in Google SERPs, what we are saying is that our website is in second position in Google search results. Or if on the contrary, we say that our website has disappeared from the SERPs, it means that we no longer appear in these search results.
It's that simple!
Types of SERP
SERPs show 2 types of results, organic and paid.
Organic results in SERPs
Organic results in the SERP refer to those results that appear "naturally" in the search results due to different factors such as relevance , authority , quality of content , etc. These results are achieved through SEO , a set of techniques that make your website achieve better positioning.
Obviously, some SERPs will feature significantly more organic results than others. Depending on the user's search intent, SERPs can be divided into 3 categories : navigational, transactional, and informational searches.
Navigation searches
Navigational searches occur when a specific search term is entered into a search engine with the aim of finding a specific web page . For example, when we type “ MarketiNet ” into Google and it returns https://www.marketinet.com/ as the first result .