• What is a friendly URL and how to optimize it for SEO

We talk about a friendly URL when we refer to an address that is easy for the user to understand, both due to its simple structure and its content. Friendly URLs are a very important aspect to take into account when we talk about SEO, and that is why in this article we detail the keys to take into account for their correct optimization .

drawing-friendly-urls

What is a friendly URL?
A friendly URL is a web address that is easy to whatsapp number philippines read and includes words that describe the content of the web page. A URL can be categorized as friendly for 2 reasons:

It can help your website users or visitors remember the web address easily.
It can help describe the page to search engines.

On many websites, URLs are often not formatted in a user-friendly or search engine-friendly manner from an SEO perspective. In terms of SEO, friendly URLs can also include specific keywords to help improve the authority and relevance of the page.

How to create a friendly URL
As we have mentioned, SEO-optimized friendly URLs are addresses designed to meet the needs of both users and search engines . As a general rule, URLs are usually short and usually contain keywords. Below, we will detail several points to keep in mind when creating a friendly URL.

Use keywords
The URL should contain a keyword that you want your page to rank for. It is preferable that this keyword is the same as the target keyword for that page.

When you include a keyword in your URL, that keyword tells Google, “The content on this web page is about this keyword.”

Use hyphens between words
Another key point of friendly URLs is undoubtedly the "word separators" . In this case, it is highly recommended to separate each word in our URL with a hyphen, so that when search engines crawl our address they know how to correctly differentiate the different words it contains.

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