Facebook’s algorithm is a set of rules and criteria that determine what content is shown in each user’s News Feed. It’s designed to offer users a personalized experience by showing them content that is relevant and of interest to them. By understanding how the algorithm works, you can adapt your strategy and increase your reach.
Create valuable content:
To increase your database d on Facebook, it is essential to create valuable and relevant content for your audience. This means regularly posting original, useful and interesting content that generates interaction and engagement. Avoid posting excessively promotional or spammy content, as this will negatively affect your reach.
Encourage interaction and engagement:
Facebook's algorithm favors content that generates interaction and engagement. To do this, encourage your followers to leave comments, like, or share your posts. You can do this by asking questions, requesting opinions, or sharing content that invites participation from your audience.
Use a variety of formats:
Facebook offers a wide variety of content formats, such as text, images, videos, and links. Use different formats to keep your audience engaged and diversify your strategy. Also, remember to adapt the format of your content to the type of message you want to convey.