This can help your content creation strategy, helping you produce more types of videos that will engage your audience.
- Scope of the position
The reach of a post refers to the number of unique users who have seen your post on social media.
This is different from prints.
As?
see your content, counting each user only once, regardless of multiple views.
Here's an example from Facebook showing how many people a post reached when you click "See insights and ads":
An example from Facebook showing the gambling dataset number of people a post has reached
Why post reach is important
Reach helps you understand how far your content spreads beyond your immediate followers. And it gives you a good idea of how big your potential audience might be.
- Follower count
Follower count is the number of users who have decided to follow your social media profile. This count can include both individuals and brands.
Your follower count can increase when new people follow your profile. And it can decrease when people decide to stop following you.
But a drop in followers isn't always a bad thing. It could mean that your content is becoming more specific. And that you're targeting a specific audience.
Here is an example of a profile X (formerly Twitter) showing the number of followers it has:
An example of a Canva profile on X showing the number of followers
Why the number of followers is important
Your number of followers gives you an idea of how popular your brand is. It also indicates whether people like your content and want to see more of it.