Part of the success of advertising on Facebook lies in one of the fundamental pillars of social networks. It is the recommendation, especially from the friends of the users who are impacted.
In this way, Facebook seeks to make its ads go viral. And, thus, to be able to expand the reach among your fans' friends, a social component that gives greater credibility, relevance and power to this advertising .
Also, don't forget that Facebook has been the platform that has made the most videos, photos, posts and even ads go viral. When people find an ad interesting or simply like it, they share it. And it's likely that if that person has a particular type of taste, their closest circle will share some of them. So the same ad will impact that group of people too. The fact that your ad will spread will give you some incredible possibilities.
Facebook audience
It is developed and measured in real time
In addition to the recommendation, Facebook ads participate in all the features of real-time bidding systems . In this way, monitoring the performance of the ads is instantaneous. This will allow you to stop an ad in case you see that it is not working properly. Or if, on the contrary, you are getting the expected results, you can give it a higher budget.
Instant performance measurement also allows you to modify your ads in real time, a great advantage if you want to improve their effectiveness. Its analysis tool, Insights , will allow you to measure aspects such as :
How many users are interacting with your Facebook fan page.
How many followers you have and how many you have gained over a specific time frame. You can also get information about the percentage of fans based on demographic data such as country, community, age or gender.
What times are best to reach your users.
Segment the time period without limitations.
The organic and paid reach, if applicable, of the publications.
The “ Like ” trend.
The number of visits to the Facebook page.
Analyze competitor pages or pages similar to your Facebook page.
Analysis of all uploaded videos, with their corresponding metrics and parameters.
Download reports of all page parameters in CVS and Excel format.
Ultimately, Facebook Insights will allow you to determine how effectively your ads are performing.
3.- It allows you to target your specific audience thanks to its advanced segmentation
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One of the great advantages of advertising on Facebook is taking advantage of the ability to segment the audience you want to reach.
Facebook does not use keywords to manage ads, but rather focuses on analyzing the profile of the audience you want to reach. Therefore, it is your interests that determine the people to whom each ad will ultimately be shown.
The targeting options offered by Facebook are:
Location : You can segment locations by country, state or province, city, and zip code.
Demographic data : Takes into account criteria such as age, sex, relationship status, education or place of work.
Interests : Identify different audiences based on their interests, hobbies, or the pages they like on Facebook.
Behaviors : Takes into account the devices from which you access or purchasing habits, for example.
Other advanced aspects : Allows you to segment audiences according to their:
Custom Audiences : You decide for each campaign whether you want to target your current customers or exclude them.
Lookalike Audiences : Once you've defined your custom audiences, you can use lookalike audiences to find people similar to your best customers.
Your ads can be customized based on your target audience. As you select different targeting options, your target audience will be adjusted to reflect the number of people who can see your ads on Facebook. However, the actual number of people your ads will reach depends on your budget and the duration of your campaign.
Imagine your target audience is men over 40. It won't cost you anything to add the necessary filters so that your ad reaches men in that age range and appears in their news feed.
In short, advertising on Facebook allows you to reach your target audience more effectively than Google Adwords can.
If you manage Facebook you will be able to reach difficult audiences
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And yes. We are talking about millennials . Digital communication is a key part of the millennial lifestyle. So companies that get the language of these networks right, those that manage to get closer to the way of communicating of this sector, will have many more options to improve their results.
You need to understand that the tone and language of social media is not the tone of a company executive meeting and that the message is ephemeral. It needs to be constantly worked on , reinforced and resent. Messages are seen and forgotten, so good marketing for millennials is about perseverance.
87% of millennials are on Facebook and live on social media. Think of it as a guest there, they are the ones who have grown up with Facebook and know the platform better than anyone else. If you manage to surprise them, you will win over a huge audience. And this platform is the best to do it, so get to work and try to optimize your ads .
4.- It does not require a high investment to start operating
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You don't need to invest a lot of money to start using Facebook ads. In fact, one of its great advantages is that, as with Adwords, you decide how much you spend each day and on each campaign .
After creating your ad and choosing the profiles you want to target, Facebook will ask you to indicate the total budget you are willing to spend and how long you want the ad to be displayed.
With a modest budget, you can create an effective campaign that reaches a large number of people, since Facebook optimizes the campaign so that it is seen by the people most likely to be interested.
According to most Internet marketers, Facebook ads will save you money. Not only are they cheaper, but they also offer longer-lasting placements of texts. And this aspect can help a lot in introducing your business into the minds of your target audience.
What is the minimum budget?
However, to achieve your goals with Facebook ads, you need last database to understand the concept of minimum budgets. Without a minimum budget, Facebook cannot guarantee you consistent ad delivery.
Minimum budgets are calculated using a daily amount. But they apply whether an ad set uses a daily or ad set budget. For example, if you use an ad set budget for an ad that will run for five days, the budget must be five times the minimum daily budget.
The minimum budget applies regardless of whether you use automatic or manual bidding. And they are generally detailed in US dollars. In addition, if you are going to create Facebook Ads and want to pay for them in euros, you must have the following minimum budgets:
If the ad set is charged for impressions : The daily budget for the ad set must be at least $1.
If you charge for clicks, likes, video views, or post engagement : Your daily budget must be at least $5.
If you charge for low-frequency events like bid requests or app installs : Your daily budget must be at least $40.