Now, we move on to the progression of the content developed above and answer the question: How do we find the best content to post on our Facebook Page?
Generate a content plan with the maximum possible guarantees
There is a very simple way to know firsthand what type of content can generate interactions within a community similar to the one you have managed to create on your Facebook page: check what is working for your competition .
This methodology is based on a very simple gambler data logic: your competition offers the same product or service as your company, or a very similar one; therefore, it is normal for their target customer to be very similar to yours.
If they have formed a community on Facebook and are sending messages there, checking how their followers respond to these communication formats will give us clues to optimize our campaigns.
To do this, the first thing you need to do is find your competitors . If you have been in business for several years, you probably already know who they are, but if you are launching a new product or a niche project, you may not have all the information you need.
Let's review some quick and effective ways to do this:
With SEMrush
If you are reading this blog, you are probably already a customer of the SEMrush tool .
If you are not… well, let's say that it is a highly recommended platform, and not only for SEO / SEM issues but also for all kinds of analysis, as we will see below.