Acquisition, Conversion, Engagement: these are the 3 major stages of the BtoB marketing funnel. To support your leads throughout, different emailing strategies are required. Here are 12 examples of B2B emailing to generate business opportunities … Thanks to email marketing. Tested, approved, validated: now it's your turn! Email marketing Acquisition Emailing: 4 examples of emailing campaigns to generate traffic The acquisition phase can be long, sometimes complex. And that's normal: in B2B, a reader does not become a loyal customer just after a first email. At this stage, your mission is first to generate traffic, or to bring back contacts already identified but still not very mature.
Here are 5 email templates to help you achieve this: The invitation email to a webinar or event Its goal : to encourage our subscribers to register for our next event or webinar. Email is a great way to send out invitations to events or webinars – as long as you work on your mailing list. We have plenty of tips in our article on promoting B2B webinars , but here are some best practices for email: Include several calls-to-action (CTA) redirecting to the registration page: “I register”, “Reserve your place”… The idea?
Test different messages based on the sendings and compare the click rates, to know which formulation works best for our leads; Keep it short : only include the most relevant details about the event. If the webinar is about a topic that is useful or appealing to the audience, you can sell it with its title alone! Present the event program to make people want to participate; Test different levers using a series of several emails: One that presents the problem and the benefits gained One that introduces the speakers and highlights the possibilities for interaction during the event (Q&A, Polls, etc.) One that offers an exclusive deal (“all participants will receive a preview guide”).
In the example below, we've highlighted a prominent link, a clickable banner, detailed the event schedule, and encouraged recipients to participate by liechtenstein number offering them a download of the presentation. Prospecting emailing Its goal: to attract hot leads to specific pages of your website. This year again, prospecting is reinventing itself. 71% of prospects expect personalized interactions from companies (source: McKinsey, 2021). So, the time for spam, imposed cold emailing, prospecting that is not interested in the interlocutor is over...
Today, a buyer completes 65 to 90% of their purchasing journey alone (source: Forrester). The balance of power is reversing. Your mission? Don't swim against the current! Ride this wave of autonomy by sharing marketing information with each reader. It is this marketing content that today allows you to attract prospects to you and succeed in your prospecting. At Plezi, for example, a prospecting email can contain: A link to our latest blog post , which addresses one of the recipient's issues Sharing recent news , such as the release of our latest barometer on B2B digital marketing Access to a specific page of our website (top of funnel), such as replays of our latest Plezi Décode live broadcasts From now on, it is Content Marketing that helps to convince, get appointments… and prospect calmly, in a “smarter” way.