Despite the popularity of the above all-in-one tools, email automation remains one of the first things most people think of when they hear about marketing automation.
Email marketing automation software is much cheaper than the all-in-one tools above, so there's no point in spending more than your team needs.
Email automation is also one of the broadest use cases. Your team could probably benefit from it, if:
You've had some basic success with email marketing.
you need to send transactional emails, in addition to marketing emails
you have a sales force that needs to automate its prospecting
A member of your team manually sends all campaigns.
These platforms handle tasks like sending emails and allow marketers to create complex automated campaigns with specific audience segments and personalized messages.
- Mailchimp
Mailchimp is transitioning from an email burundi lists marketing tool to a full-fledged marketing automation solution. While its extensive features have yet to be tested, Mailchimp is one of the first email marketing solutions. It has transformed that experience into a solid, powerful marketing automation tool that is easy to use.
Price: Varies from €14.99 to €299 per month, depending on features and contacts.
- Sendinblue
Sendinblue is the reference software in France. Its ultra-intuitive interface and its functional richness make it the most complete emailing solution on the emailing software market. This French platform also has very useful CRM features to track the progress of your prospects.
Price: Sendinblue offers a free version that allows you to send up to 300 emails per day. Paid plans are calculated based on the volume of emails you send monthly. They start at €19/month for 10K monthly emails, and can exceed 1000K monthly sends