Its objective: to accelerate the purchasing cycle of our prospects, by offering an appointment or a demo of our products or services. This email example is interesting for generating leads and appointments. Enough to satisfy the sales team… If these good practices are respected upstream: Target your sending well: it is better to send this email to 10 hyper-selected leads than to take the risk of sending it to 50 whose path we are not sure of. Personalize the writing of the email , as if it were sent by a specific person. With Plezi, for example, you just need to select the “Simple text” template in our editor to create an email campaign with a very human tone.
Push personalization by using dynamic fields such as first name or company name, while being sure of the quality of the data collected upstream. Have a simple and precise CTA , well highlighted. For example, we sent an email to our prospects to announce our new “ Content Ideas ” feature. After segmenting our base to select only those potentially interested in the topic, we sent them this personalized message. Adding a video to this template is a good way to also humanize the Plezi interlocutor, and to present a practical case of using our service! example of product emailing Engagement Emailing: 5 examples to transform your leads into MQLs Email nurturing with targeted and personalized content Its goal : to resonate with the lead's problem, by offering them a targeted and personalized message...
In order to guide them until they are comfortable making a purchase. A nurturing sequence (or nurturing email script) is an automated series of emails that a B2B professional receives when they sign up to your email list. Nurturing emails are designed to educate central african leads and nurture prospects. And it works! Companies that have implemented lead nurturing generate 50% more qualified leads at a 33% lower cost. To write a nurturing email , here are some tips: Identify your prospects' issues : depending on their position in the purchasing journey, your future customers (segmented) have different issues. It's up to you to identify them! One issue = 1 relevant nurturing email. For example, if our leads can't prove to their management the value of investing in marketing...
Our nurturing email will include a calculator to demonstrate that one euro invested in lead nurturing is 3 euros more in turnover. Add numbers or quotes : These concrete elements help to convince more easily. So, when you create your lead nurturing campaign, consider using data to highlight what you are saying. Write short and simple emails. Avoid professional jargon and overly long messages. Finally, no self-promotion: the nurturing email is not used to promote your company! For example, at Plezi, here is a short and succinct email template, integrated into our lead nurturing campaign: