The newsletter is a pillar of a successful B2B marketing strategy. On average, companies that send newsletters generate 3 times more MQL (source: B2B Digital Marketing Barometer, Plezi – 2024). This format allows you to create a regular meeting with your subscribers, and to build a lasting and committed relationship. At Plezi, we send our newsletter every 2 weeks. It is a great lever for conversion and loyalty, expected by our recipients. Our Newsbetter highlights our latest news, our most recent content, tips and surveys, current offers or the announcement of new employees. The features of the Plezi newsletter have been designed to save time, without ever giving the impression of letting go of the reins. Creating your first newsletter only takes 15 minutes !
When you first start using the solution, you choose and adapt email templates to your graphic charter. The editor allows you to easily build professional emails, thanks to the "Drag and Drop" system (texts, images, videos, buttons, links to social networks, etc.). Emails are automatically adapted for display on both computers and mobile devices, offering a seamless experience. The addition bosnia and herzegovina businesses directory of variable fields allows you to personalize your emails even more and thus strengthen the close bond with your readers. Then, still from the solution, you can follow the evolution of your subscribers (and your conversions), and they can unsubscribe from your emails at any time – thank you GDPR !
Smart Campaign & Workflows : the winning combo to automatically nurture your prospects These two features accessible from Plezi meet a common promise: gain in productivity, generate more conversions and obtain a better return on marketing investment (ROI). All this, while freeing up precious time to think and plan the next marketing actions. Let's discover them together. The Smart Campaign Smart Campaign is Plezi’s flagship feature. It’s the secret weapon for B2B marketers who want to engage their prospects automatically, thanks to personalized content. This feature is based on an algorithm that automatically creates personalized workflows for each of your contacts, according to their needs and interests.
Thanks to precise tracking, the Smart Campaign automatically sends the best content by taking this information into account. Results? You support your leads in their decision-making, and engagement is automatic. You don't have to think about it, it's the tool that works for you and engages your leads. A real time saver, peace of mind... But also performance! Customers who have Smart Campaign enabled see 57% more traffic than those who don’t and generate 147% more MQLs . Yep, that’s right. At Plezi, like our customers, we use this feature on a daily basis. Let's take the example of our latest B2B digital marketing barometer: after sharing it via a classic email, we added the barometer to the smart campaign system.
We wrote an email encouraging downloading, then added information (called “tags”) to match the resource with the right contacts (according to their interests, their functions in the company, their maturity in the purchasing phase, etc.). Then, the machine works: on each sending date, the algorithm selects the best content to send to each contact. Performance is tracked and the platform alerts us when it is necessary to create new content to better address your entire contact base to nurture.