We can say that the semantic cocoon closely resembles the Topic Cluster strategy . The latter is used as part of an inbound approach carried out by companies and marketing experts. Since the semantic cocoon has some limitations, the Topic Cluster brings some openings.
Moreover, it promotes good SEO practices in the structuring of a site.
What is a Topic Cluster?
The Topic Cluster is an SEO strategy burundi lists among many others. Like the semantic cocoon, it also relies on the creation of a multitude of pages that gravitate around a pillar page.
The method used is clustering or classifying pages into “clusters”.
How to build an effective Topic Cluster strategy?
The Topic Cluster strategy also allows you to enrich your SEO. It shows some similarities with the semantic cocoon . Here are the steps to follow to set up an effective Topic Cluster strategy:
choose keywords (medium and long tail);
select the most relevant pages of your site and transform them into clusters;
write a pillar page;
write cluster or satellite articles;
establish internal meshing
The goal is to organize your site content into clusters and place
different links. After checking the internal mesh, all that remains is to
promote the page.