Whether you plan to train yourself or through distance SEO training , the fundamentals to understand are the same. The goal is to display your web page on the first search results and acquire organic traffic.
So, the fundamentals to master are:
How search engines work: By understanding the mechanism of Google, for example, you can more easily define the best SEO strategy to adopt. In particular, you should know that Google ranks websites according to 200 factors, or even more.
Keyword research: You need to determine the most commonly used words by your prospects to find the products you offer. You also need to know their search intent in order to create optimized content.
Content creation: good content meets the search intentions of your visitors. It must indeed be optimized for search engines and Internet users. Note angola latest email list that there are some practices penalized by Google (Black hat).
Netlinking: this strategy of obtaining links allows a website to have a good positioning in search results. Thus, it is essential to work on it meticulously in order to increase its degree of authority.
Analyzing the performance of a website: before implementing a natural referencing strategy, it is advisable to diagnose the site. The goal is to identify major problems and adopt appropriate solutions.
Mastering SEO tools: the training establishment can advise you on the right tools to use (free or paid). These help you carry out certain actions such as analyzing the performance of a site, searching for good keywords, link building, etc.
Good distance SEO training aims to make you immediately operational. Some establishments can allow you to use their processes to set up an SEO strategy adapted to your activity.