It is impossible to transform the experience of a B2B or Industrial client if there is no prior cultural conviction in changing the way of working.
Finally, if we talk about ways of working, empathy, etc., we cannot fail to promote changes in what should really be at the center of the organization: the client.
A good B2B Marketing and Industrial Sales Consultant must propose "facts" to incorporate the client in the center, while working and "facts" are more than words or cyprus lists examples, that is: data, customer voice systems, focus groups, buyer persona, visits with sellers, fairs, observation, neuromarketing etc.
It is not worth assuming, you have to listen and that is technique.
Finally, where is the technology, digitalization and chat bots? Yes, they are very important, but always after: FOCUS (1), PEOPLE (2) DEPOSITED KNOWLEDGE (3) GENEROSITY (4) NEW WAYS OF WORKING (5) and CUSTOMER AT THE CENTER (6).
The time is over when a consultant was an invisible magician who, with his magic wand and without “bothering” anyone in the boardroom, generated triple-digit changes. If we also want to professionalize the relationship in our culture (Marketing) just as we do with production, management, etc., both parties (CEO included) must get involved and work on… a project with a leader, the “Consultant”.The 5 keys to knowing how to design a good B2B Prescription Strategy.
We talked about it in previous articles; the tendency of pure B2B industrial channels to make the leap to B2B2C, normally focusing on a prescription strategy that generates sales in their direct client or distributor. Today we are going to tell you about our 5 keys to knowing how to design a good B2B Prescription strategy.