What are rich materials?
Extremely important to the process of transforming a user into a potential customer, rich materials are educational and in-depth content. In addition to providing value to your brand, they serve to take a person from one part of the world to another. This is the sales funnel of your company.
In other words: they have a greater power of interaction poland email list and user conversion than Blog posts . In this regard, here are some examples of the use of rich media:
e-books (the most widely used on the web today);
infographics;
video classes;
exclusive downloads;
podcasts and audiobooks.
But after all, how can these materials help in your lead generation strategy?
How to boost lead generation with these materials
Here’s how it works: Unlike blog posts , we use rich media in exchange for the user’s contact details (such as name, email, phone number, etc.). So, all that’s required is for that person to register on your website or landing page to have access to these materials. In exchange, your company will have data from a user who has already shown interest in something relevant to your business.
However, you need to think carefully about what is the best type of material to offer to that user. Otherwise, your digital marketing strategy may end up not working as it should.
How to go beyond e-books
Great for building brand authority, eBooks are the most widely used form of rich media on the Internet today. Much of this is due to the relative ease of producing them, as the creation process is one of the most streamlined.
But is your audience the type that is willing to read two thousand words on a given topic? If not, don't worry, as there are other types of materials that can greatly help your digital marketing strategy.
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Is your audience looking for an app that solves a problem? Or is your audience looking for a specific type of download (like computer wallpapers or cell phone ringtones)? So how about putting your chips on creating downloadable products?
Webinars and lives
Creating a webinar or video class can be more efficient for your lead generation strategy. In fact, webinars and live streams have been one of the most widely used formats today.
Podcasts and audiobooks
Is your audience the type that needs to consume certain content, but doesn't have time to read an e-book? Then how about turning the content of this book into a podcast or audiobook? This way, the user absorbs all the material, even in traffic or at the gym.
As you've seen so far, there's no shortage of rich types of materials that can boost your lead generation strategy. So, how about you start creating yours right now?
Do you want to know more about what leads are and how they make a difference in the success of your business? Check out our post where we explain What is a potential client and how to convert them into a client ?