Once you have determined the most important dates, it is time to plan your strategy . Planning needs to be done in advance because the company needs to gather resources, establish partnerships and think about impactful actions.
To facilitate this process, a pet shop specialized in breeding American Bullies can brainstorm with its team and define how everything will be carried out.
Predict necessary actions, those responsible costa rica phone number resource for the tasks, available resources, elements for the campaign to happen, among other important aspects.
- Convey a message
The message is the element that will underpin the campaign, and to define it, it is necessary to determine what feeling the action wants to awaken in the public and how it will motivate interaction.
Seasonal campaigns go far beyond creating a different design for the website , decorating the store or creating specific content. The main purpose is to engage the public, create a sense of belonging and generate identification with the brand.
- Set a schedule
In addition to planning, it is essential to outline a schedule of actions that will guide campaigns throughout the year. This makes the day-to-day rush easier and prevents the business from forgetting important periods for it.
The responsible team will prepare a special 3D ACM facade for certain periods, create compatible advertisements on the internet, among other fundamental actions.
- Raise the necessary resources
Finally, the time has come to get your hands dirty, which requires the necessary resources to create the campaign, involving a specific landing page , digital marketing campaigns and sponsored ads.
This is precisely why planning in advance becomes crucial, because when it comes time to put everything into practice, it becomes much easier to find specialized labor.
To further enhance the success of campaigns, the company can choose to form partnerships. In addition, having a partner during certain periods helps to reduce resources and tasks.