Have you ever heard of Link building ? This is an action that aims to gain links that direct the user to a specific website or page, with the aim of increasing the authority and relevance of a domain.
In the context of SEO , link building is essential for a consistent and successful strategy. After all, websites that do not receive backlinks have a very high probability of simply not appearing in the first results of search engines, for medium and high competition words.
Another very important point is to croatia phone number resource understand that there is no point in sinning on the quantity and inserting your link several times on any page or website. Here, the more natural and organic the insertion of the link is, the better for the strategy.
Want to know how to build a strategic link building network for your website and boost your digital marketing results? Keep reading!
What is link building?
We can say that link building is the set of SEO tactics that aim to build a “link network” for a given page, in order to direct traffic and strengthen the domain’s authority in the eyes of search engines.
Most of the time, when we talk about link building , we already think about external links that are obtained from other websites, also called backlinks . However, we also have internal links .
This second type of link is one that is included on your own pages and can direct you either inside or outside the site.
External links serve to demonstrate to Google the authority of your company's website in the market. The search engine checks the links that go to the website , with the aim of understanding whether it is cited a lot and whether it has good references.
The more links you have on reliable and reference sites, the more relevant your page will be within your area of expertise.
As for internal links, Google makes an assessment to understand the quality and relevance of a page, and whether it deserves a better positioning in search results.