It's incredible how popular Instagram has become among users since its creation, and that's why all community and social media managers consider it one of the best marketing tools today.
Highlights are a relatively new feature on Instagram, and they allow brands to showcase different aspects that help promote themselves. It takes time to plan strategies that contribute to positioning, and with highlights, this can be achieved.
Understanding how Instagram's tool works is a competitive advantage for companies. In this article, we'll explain how you can make the most of the featured stories on this app.
What is a featured story?
Featured StoriesAlso known as Instagram highlights, these are groups of stories that you create and categorize on your profile. This means that when you publish a story, you can store it in a sort of folder that will be visible on your profile.
These are usually located below your bio, and are considered curated collections of your stories that both new and old followers can view at their leisure.
When you manage and highlight your brand’s Instagram Stories , you increase the chances of improving your customers’ browsing and shopping experience, as well as generating opportunities to build a relationship with your audience.
Reasons to include featured stories
Long lasting
Compared to traditional Instagram stories, highlights make your content last longer than just 24 hours. This feature helps reduce your customers' anxiety, especially if they are looking for that product they like so much.
When you enable the Stories Highlights feature, you can save and re-share your original Stories, especially if they had a lot of views in the beginning.
First impressions are what count
The location of featured stories is an element that you should take advantage of for marketing purposes. Since they are located just below the bio and above the feed, those who follow you will see this content before anything else.
Give your customers and potential clients a good first impression and provide them with content that is easy to access. This placement is ideal for directing your followers to your most interesting and high-value posts.
The best thing is that featured stories can be edited or deleted, so you have the ability to update them whenever you want, so that you post content that your audience will like.
They help tell a better brand story
Highlights give you the opportunity to tell your brand story. By being placed at the front of your IG profile, they allow new visitors to discover what your product and vision as a company is all about.
You can be as creative as you want wit bulgaria mobile phone number list h your story highlights. Take advantage of this tool to showcase what you sell, express yourself, build an audience, generate traffic , sell your products, and humanize your brand.
Featured Stories
Whether you're focusing on content creation or product development, brands have the opportunity to showcase original stories, inviting followers into their world to connect with them on a more personal level.
They make it easy for the user to navigate
Sometimes your followers are looking for something specific from your stories, such as information about your sales, new releases, the location of your physical store, or payment methods. When you group your stories into categories, you make it easier for your audience to navigate.
You can also categorize your highlights by your audience's demographics, or by the products you sell. For example, if you're a sewing business, include categories like women's clothing, underwear, rag dolls, accessories, etc.
Eliminate chaos
There's no such thing as too much content. However, if you've been posting a lot on a regular basis, things can get a little cluttered very quickly. Stories highlights keep your posts organized and looking sleek.
And you can also unleash your creativity to personalize the covers of your stories. In this case, you can ask a graphic designer for advice. Creating graphics, color combinations or related icons will make you stand out from your competition.