It's true, it's natural for links to stop making up a website, after all, content is updated or deleted, and websites change their URL structure, resulting in several broken links.
To prevent users from encountering the famous “404 Error”, it is necessary to redirect broken links to the correct URLs. This is called Redirect 301 , which involves cyprus phone number resource changing the page code so that the user is redirected to the correct page.
How does Google evaluate links?
According to Google, a website's backlink network can be evaluated in two ways: quantitatively or qualitatively .
The first way is related to the number of links a website has. In other words, the greater the variety of domains that reference your website or page, the better.
The second way concerns the quality of the links , and this is where the criteria differ a little.
We can say that there are three main criteria for evaluating the quality of a link:
the context in which the link appears;
the text that appears in the link;
whether the link is dofollow or nofollow .
In addition to coming from a highly authoritative website , it is recommended that this link be well contextualized within the content where it is located, have good anchor text and be dofollow . So, if a backlink meets all these prerequisites well, we can say that we have a quality link. So, do you need help with your company's SEO strategy? Then see how Hubify can help you !