Between 70 and 80% of people ignore search engine ads and choose only organic results. Because of this, SEO positioning during 2018 continues to be one of the best strategies to attract people to our website and thus lead them to a sales funnel. For this reason, we present 5 aspects that will improve the positioning of your site on Google.
- Start by searching for keywords
Keyword research is the first step in creating SEO-friendly content. Remember that keywords are used to identify user intent and thus predict what type of search they will do. It also allows you to know if the content you create is relevant to users.
When selecting a keyword, you must evaluate:
Search volume: Is there a good amount of people searching for this term? If so, it's worth creating the content.
Competition: Are there many ad campaigns for these keywords? If there are, it will not be very easy to rank on the results page.
What stage of the buyer's journey does it refer to: discovery, consideration or decision?
Good keyword research will ensure that the content you create is relevant and provides value to your target audience. Furthermore, regularly evaluating these terms allows you to identify trends and create content at the right time.
Optimize your content for SEO
- Create themes for keywords
It is not enough to choose just the main keyword. To improve visibility in the results and thus ROI of SEO positioning work, it is important to choose a group of words related to the same idea, and then have several of these groups that have an affinity between them.
By grouping keywords by related themes or ideas, three things are achieved:
Appear in similar searches.
Indicate to the search engine the main themes of the website.
Better define your SEO positioning strategy by avoiding stuffing keywords that don't work.
It is recommended that you only choose 2-3 keywords per idea. Remember to avoid head-tail keywords and those with a lot of competition.
- Write your video transcripts
According to Wyzowl, 81% of businesses are turning to video as a form of marketing. However, search engines can’t read the audio in a video and find out what keywords you want to rank for.
Because of this, ranking a video in search engines can be “difficult.” However, when you add a video transcript to your page, you make Google better recognize the type of content and can rank it according to the selected keywords. In addition, you improve the user experience (UX) , because whoever enters the site will be able to evaluate whether the video content is relevant or not.
- Measure site speed
Remember that one of the main factors that Google cambodia mobile phone number list measures to rank your site is speed. If your website takes too long to load, you will not only lose organic positioning, but it is very likely that the traffic that enters your site will flee from there.
For this reason, it is important that all pages on the website load properly on different devices.
Focus primarily on improving UX, as Google uses Chrome's user experience report to measure site speed.
If you want to measure the speed of your site, you can use PageSpeed Insights and see how fast it loads on mobile devices as well as on computers.
- Optimize images
The size of your page's images can make or break the loading of your site. Therefore, before publishing any content, make sure that the images are light and do not hinder the viewing of the page (both on mobile and desktop).
However, image optimization also includes:
A suitable file name: one that includes the main keyword of the page.
Alt text or alternative text: in case the image cannot be displayed.
The location on the page: that it is not hidden and is easy to see.
By adding context to each of these elements, Google will be able to better recognize your content. This will also make your images more visible in the search engine.