I've already said that email marketing for ecommerce can be your most profitable marketing channel. But to make this channel successful, you had to do what so many other ecommerce businesses don't: you had to determine how much each of your email subscribers is worth to you. By doing so, you can:
Create predictability in your business
To grow your ecommerce business, you need to have predictable growth channels. If you don't know how much an email subscriber is worth, you can't create the predictability needed to invest in email as a channel.
predictability of predicting
Determine the true ROI of your email list building efforts
If you don't know how much an email is worth, it's impossible to determine the ROI of marketing efforts specifically designed to increase your email subscribers.
Determine the real ROI of other channels more accurately
One of the dangers of e-commerce marketing is that you turn off channels that are actually profitable but you don’t realize they are. For example, you might middle east mobile number list try Facebook ads , and those tests will show that your ROAS is not high enough. A lot of people might come to your website, but too few people might make a purchase. For this reason, you might turn off Facebook ads.
But, what you don’t realize is that people love your store but aren’t ready to buy right now. So, they add their name to your email list. If you don’t know how valuable your email subscribers are, you might not take them into account when buying Facebook ads and turn off your campaigns prematurely.
E-commerce success is mathematics
There is an art to e-commerce. You have to have great products. You have to have a beautiful store. You have to have something you are passionate about. But you also have to know math. And in math you have to assign a value to each part of your funnel.
It helps you with partnerships
When you know how valuable each of your email subscribers is, you can know when partnerships are successful or not.