So, is teaching them how to do an SEO audit helping in any way? Or giving them an SEO tool that spits out data about the audit. Do business owners know what to do with that data? When presented with these results, these types of audiences are left with two options: either learn SEO or use an SEO tool. This is not meeting search intent, this is missing it. What about people wanting to hire an SEO audit professional? If you produce another guide and expect to rank high, be my guest. 2. Provide completion to their goal The second step to rank higher is to provide excellent experiences, which means offering a solution to their goals.
Most top 10 results on Google provide excellent Chile Phone Number List experiences (whether it’s a tool, a landing page or a blog post). So what content marketers do is tend to copy-paste what is already ranking on top 10 and then write something a bit better. So it’s not true to say “My site can’t rank for an extremely competitive keyword”. Yes, there are instances in which you are outranked and probably won’t be able to hit page 1, but one of the most powerful SEO strategies you can use is to satisfy users’ intent. Google wants to provide the best answer to their users, which is how Google became the largest search engines on the planet.
We can look at how serving business owners instead of marketers for the same keyword can take you far. For example, the image below shows you the SEO metrics of the top 5 ranking pages for “SEO audits”. The fact that seo-audits.io ranksNow, let’s be clear: I am not saying that there is no place for writing something better than your competitors in SEO, but I am making an argument on what you should prioritise when considering of targeting a competitive keyword: why would you produce the same content your competitors write about, prior to making proper audience research first? I believe in the “search goals” approach to keyword research: focus on your audience use cases of the keyword, tasks at hand, jobs to be done that provide you with a clear mapping of search intents.