The money is not in the list, but in YOUR RELATIONSHIP with the list. You could buy a list of 1 Million email addresses right now and send them an offer and you’d be extremely lucky to get a single order. This is because you would be sending an email to a “cold” list of people who have no idea who you are and have no reason to trust what you say.
You’ve probably already heard the statistic… The average country email list person has to hear from you 7 times before they will buy whatever it is your offering, promoting or recommending. Why? Because they don’t know you from “Adam”… You need to spend the time to build a relationship with them so they grow to like and trust you.
The single best method for quickly and easily building a relationship with your newsletter subscribers is to provide them with helpful and valuable FREE INFORMATION. Yes – I’m talking about real content here… Content that your subscribers can actually learn from and use.